In assessing the demands of today's marketplace, Seviroli embarked on a major update of its packaging. Earlier in 2007, we introduced new Club Channel packaging. The award-winning graphics were embraced by the industry.

Building on the success of the appealing line, Seviroli has now launched new retail packaging for 3Q07. The entire product lineup now maximizes shelf appeal and better conveys the Seviroli point-of-difference: superior ingredients generously portioned in authentic, home-made-tasting Italian pastas.

New packaging features include:

• Up-to-date graphics and tasteful beauty shots of each item
• A powerful communication of product attributes, features and usages
• A radically improved shelf impression

Now, Seviroli products at retail look as good as they taste.